From Idea to Market: A guide to translating innovative ideas born within universities into commercially successful products
Universities are hubs for innovation, generating intellectual property on a large scale. For over 16 years, we have partnered with a range of universities on commercialisation projects - including the University of Leeds, Loughborough, Durham and York - and so have vast experience in helping to migrate projects from a blue-sky idea into commercially viable ‘real-world’ products and systems.
As a result, we have produced a guide that shows why partnering with an innovation consultancy like PD-M is vital in helping to guide universities along the innovation pathway, which is not straightforward and consists of many challenges. This is often the reason why ideas fail to reach the market.
Our collaborative multidisciplinary approach helps universities identify and avoid the potential barriers to innovation. In the guide we discuss the areas of expertise that we bring to these projects such as the importance of strategy, being a one stop shop, a team player and being able to talk academic language.
To bring it to life, the guide also includes a recent case study in which we worked collaboratively with the School of Mechanical Engineering at the University of Leeds, as well as other industry partners within the UK and India, to produce a mechanism for use in keyhole surgery.
If you’d like to know more or to read the guide, please get in touch.