Hugo is an easy-to-use, one-person access platform, developed to address the issue of ladders no longer being acceptable to use in the working environment. The directors at Vizstark spotted the opportunity following a change in Health & Safety regulations and knew they could fill the gap it created.


This project really did start with a blank sheet of paper. Vizstark knew the market place very well, but didn’t have the knowledge or skills in product development, so needed a partner they could trust to guide them through the stages to commercialisation.

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Technically there were many challenges to overcome. It had to reach great heights yet be small enough for one person to use and move around a shop floor or warehouse. Plus it needed to conform to regulatory directive EN 282, so the compliance requirements were extremely onerous and restrictive.

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But after months of development and testing we had everything solved. And with a number of patented product innovations created, the Hugo lift was launched at the Health & Safety Show at the NEC.

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It went from strength to strength and is now being used by many high-profile companies such as The Shard, Bank of England, Nestlé, Wrigley’s, McCain Foods and Dell, to name a few.

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We employed Pd-m to design and develop a new flagship product. They adopted a structured and well-organised approach from the initial fact-find through to proof-of-concepts, meeting and selecting potential suppliers, testing and final approval. Throughout, they demonstrated creative thinking and innovative problem solving, with an eye to cost at all times. I have no hesitation in recommending them and am in no doubt that we will employ their services again.
— Managing Director, Vizstark

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