The Rockit is a portable rocking device that can be safely attached and used with any pushchair, stroller, buggy or pram. It was developed by three regular dads, Nick, Matt and Matt, that were struggling to keep their new born children asleep.
After coming up with the idea and designing some early rough prototypes, they approached the Design Council’s SPARK programme, where they won a grant and met us. “We needed some help from a specialist company to help us take it to market.” Nick said.
Once we defined the brief: It had to be safe to use, showerproof, quiet, adjustable and have a decent battery life, we turned our focus on to how it needed to be made. As this was a pure design-for-manufacture project, we started with the commercials – the target unit cost – and worked backwards from there.