Turning Startup Ambition Into Market Success

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We’ve supported hundreds of startups to turn ideas into commercial success. Recent projects include helping a medical device company raise over £3.2 million in investment, enabling a disruptive nursery brand to scale beyond one million units, and supporting a disruptive technology company to supply global brands.

Proven Startup Impact

Success Stories

Logo for QI Endoscopes with a stylized Q and the text 'QI Endoscopes'.
The text "Warm Tronics" displayed in gray 3D font on a black background.
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Logo for Cardiac Tech with a lock and heartbeat line inside a shield
The image shows the text 'The Loneliest' with a black background.
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Black and white logo of RockIt with a stylized rocket.

Creating Clarity, Reducing Risk

Starting a company is a leap into the unknown. Founders make high stakes decisions with limited time, budget and information. Our role is to bring clarity, reduce risk, and transform ambition into tangible, market ready products. By combining strategic thinking, structured design, technical insight and commercial realism, we give founders the confidence to move forward, secure buy-in and scale.

From Strategy to Market

Taking a product to market demands focus and discipline. We help founders avoid common pitfalls by shaping clear, pragmatic strategies aligned to budget, time and resource constraints. We apply a strategic plan to each project carefully navigating through each key milestone to success.

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Scaling With Confidence

We help startups scale by turning early stage concepts into robust, manufacture ready and sustainable products. By reducing technical risk, accelerating key milestones, navigating regulatory hurdles and building resilient supply chain pathways, we provide clarity for founders, confidence for investors and a practical route from prototype to market ready scale without burning time, cash or momentum.

Multiple small rocket-shaped objects with white bodies, red fins, and red accents, labeled 'ROCKET,' positioned on a white surface. Text on the surface reads '1,000,000 units manufactured,' with shadows cast by the objects.

Rockit - design which enabled a startup to scale and manufacture 1 million units.
Read the full case study here

A Holistic View of Growth

Successful startups are built on more than a good idea. We take a joined-up approach considering intellectual property, commercial viability, routes to market, user behaviour, manufacturability, regulation and compliance, so that early decisions support long-term growth.

University Spin-Outs

We work closely with university spin-outs to turn world class research, technology and intellectual property into commercially viable businesses. Bridging the gap between academic innovation and market demand, we provide leadership, mentoring and practical delivery to help spin-outs navigate the valley of death and progress from early research to investable, market ready propositions.

Read our guide about translating ideas from Universities into successful products.

A portable medical device with the label 'RespiraTone,' featuring a touchscreen display on top and connected tubes, positioned on wheels for mobility.

Acetone Analyser - academic concept to commercially viable product.
Read the full case study here


Funding & Investment

We can support you throughout your growth journey with strong links across public funding, private investment and corporate finance networks. By staying close to the latest funding opportunities, we help you identify the most appropriate routes to capital and shape robust funding and investment strategies that support confident decision making and long term return.

A Strategic Partner

We act as a strategic partner working alongside you to navigate complexity and deliver measurable commercial returns.

  • "Pd-m’s team was incredible to work with. They are true partners who understand the importance of sustainability and innovation in healthcare. We could not have taken this crucial step forward without them".

    —Co-founder, Cardiac Tech

  • "I have built SleepCogni by approaching industry leaders such as Pd-m from diverse backgrounds, to build the foundation of the company. Together as a team we can apply our unique perspectives, experience and skills to increase our chance of success and mitigate risk".

    —CEO, SleepCogni

  • “The knowledge, experience, passion and support I have received from the team at PD-M has changed everything. I know that I made the right choice when partnering with them - I couldn’t have asked for a better group of people to navigate the trials and tribulations of launching a brand new product.”

    —CEO and Founder, Mind Body Goals

  • "A high proportion of startups failing can be attributed to them being somewhat naive to the process of product development and the challenges it presents. Working with an innovation specialist such as Pd-m can significantly mitigate the failure of high-growth businesses, which would otherwise have been successful"

    Dr Pearce, Serial Angel Investor


10 Insights for
Innovation Success

We’ve created a short video series exploring the essentials of successful innovation. It covers the ten things every team needs to understand when taking a product to market — from knowing when to challenge or even kill an idea, to managing risk, budget and technology readiness.

Drawing on our experience across innovation projects, the series shares practical insights to help you avoid common pitfalls, make better decisions and accelerate your journey to market, with a strong focus on people, design, commercial awareness and adaptability.


We offer a range of highly focused services to rapidly accelerate your product ideas, be it developing concepts to a photo-real visual, a prototype you can take forward for testing or a strategic workshop session to align teams behind the product vision.

Kick Start Your innovation journey

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Innovation Workshop

Our innovation workshops bring key stakeholders together to build shared understanding, alignment and momentum. Using proven design-thinking methods, we create clarity around challenges and opportunities, align teams to a clear direction, and generate buy-in around a confident, actionable product vision.

From £4,500+VAT

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Design Sprint

Our Design Sprint helps you rapidly understand your idea’s potential before significant investment. Through a short, structured programme, we align stakeholders, validate user needs, and test concepts early — reducing risk, avoiding costly rework, shortening timelines, and creating a clearer path to market.

From £1,000+VAT

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30 Day Prototype

Our Proof of Concept service turns validated ideas into something tangible, fast! Building on the Design Sprint, we develop a physical representation of your product vision that you can test, demonstrate and share with users to enable early feedback and validate assumptions before committing to full development.

From £5,000+VAT