Chromo-Endoscopy
Demonstrating investment potential of academic concept
Chromospray
Client: A research team developing a new approach to chromoendoscopy needed a way to demonstrate clinical and commercial potential. Their technology, designed to spray a precisely metered dye during endoscopic procedures, showed promise in improving tumour detection, but existed only as a functional academic prototype. To secure investment and advance towards trials, they needed to explore the concept’s potential usability and manufacturability.
Approach: We began by observing clinical workflows and understanding how endoscopists handle equipment under demanding conditions. From this, we defined ergonomic principles, interface requirements and a clear product architecture. Multiple form studies, CMF explorations and human-factors evaluations shaped a design language that conveyed precision, reliability, and viability.
Challenges: Delivering controlled dye flow demanded accurate mechanical integration and tubing management within an extremely compact footprint. The unit also needed to be intuitive to set up, easy to clean and reassuring for both clinicians and procurement teams. Iterative models and functional rigs helped refine usability, visibility and handling.
Deliverables: High-fidelity renderings showcased the device as a credible, investment-ready proposition, allowing stakeholders to evaluate functionality, usability and manufacturing potential without the need for a physical prototype. Focussed on communicating viability, our team delivered a coherent design package that combined industrial design, CMF strategy and a clearly resolved product architecture.
Impact: The final design package allowed the team to showcase the technology’s value with clarity and confidence, supporting funding applications and enabling the next phase of clinical and commercial development.
