Designing Medical Products With Clinical Insight, Regulatory Confidence & Commercial Impact

We partner with organisations ranging from ambitious start-ups to global $32bn MedTech brands. Our work delivers measurable commercial impact, improves patient outcomes and addresses the growing net zero expectations within healthcare.

Close-up of black camera lenses on a white background.

Kirkstall QV1200 - millifluidic organ on a chip device designed for additive manufacture. Read the full case study here


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Case Studies

Collection of logos for various medical, scientific, and healthcare organizations, including Boston Scientific, Ethoss, IQ Endoscopes, Innova Medical, Pennine, QuantumMD, NHS University Hospital Southampton, and Medtronic.
IQ Endoscopes logo
Medtronic logo in black on a white background.
Logo with the text 'QuantumMD' in stylized black font.
Innovia medical logo in black on white background
Pennine logo in black on white background
Logo of University Hospital Southampton NHS Foundation Trust
The logo for Ethoss, with black text on a dark background.
Boston Scientific logo in black text.

Patient & Clinical Insight

We understand the importance of patient and public involvement and engagement in delivering successful medical products. Through structured research, clinical engagement and curated user focus groups, we capture real-world needs and behaviours to inform robust, evidence-led innovation strategies.

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Regulation & Quality

Working in highly regulated environments demands precision and rigour. Our focus is on getting it right first-time reducing risk, time and cost. Certified to ISO 9001:2015, we integrate seamlessly within clients’ ISO 13485:2016 quality systems, supporting compliant design and development across all medical device classifications.

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Innovation & Sustainability Leadership

We are leading advocates for innovation and sustainability in healthcare. We contribute to national initiatives such as the Department of Health and Social Care Design for Life programme, engage with health tech industry bodies, and maintain strong links with the National Institute for Health and Care Research, the research arm of the NHS. We are active members of the Association of British HealthTech Industries, BioNow and Medilink and produce thought leadership articles, webinars and podcasts.

Our Medical & Life Science Experience

Our portfolio spans medical technology, life sciences and biotechnology, including surgical instruments, diagnostics, wearables, connected devices, drug delivery systems, point-of-care products, consumables, assistive technologies, rehabilitation, wellbeing and femtech. We have delivered projects across the UK, Europe, India and the USA.

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A Strategic Partner

Whether you are an early-stage start-up or a global brand, we act as a strategic partner working alongside you to navigate complexity and deliver measurable commercial returns.

Our Approach

We guide clients through the full innovation journey using strategic workshops, stakeholder mapping, design sprints, risk analysis, product development, prototyping, engineering and manufacture providing clarity, momentum and confidence at every technology readiness stage.


  • "I have built SleepCogni by approaching industry leaders such as Pd-m from diverse backgrounds, to build the foundation of the company. Together as a team we can apply our unique perspectives, experience and skills to increase our chance of success and mitigate risk".

    —CEO, SleepCogni

  • "Pd-m’s team was incredible to work with. They are true partners who understand the importance of sustainability and innovation in healthcare. We could not have taken this crucial step forward without them".

    —Co-founder, Cardiac Tech

  • "Pd-m bring product design expertise to the table that we don’t possess internally – this has been a big help in getting the process “right” first time. We’ve been very impressed with the quality of their work, their openness in communications and how well they’ve guided us through the development process".

    - director, Ethoss Regeneration

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