Dental Graft Delivery
Enabling rollout of a world first technology
EthOss Syringe
Client: A pioneering UK team had developed a world-first synthetic bone graft compound, designed to encourage natural bone regeneration after surgery. To support its clinical adoption, they needed a delivery device that was intuitive, sterile, and aligned with the brand’s premium positioning. With no precedent to follow and a highly specialised application, they approached Pd-m to create a carrying and delivery system capable of handling a sensitive biomaterial while fitting seamlessly into existing surgical workflows.
Approach: We began with deep user and environment research, observing real clinical procedures to understand the ergonomics, pressure points and sterility requirements surrounding graft placement. Technology scoping and early feasibility work helped us define the functional architecture and identify appropriate mechanisms for storing, transporting and dispensing the material reliably.
Challenges: The device needed to protect a novel material, integrate smoothly into varied surgical protocols and satisfy strict regulatory expectations. Ensuring accurate, controlled delivery while maintaining sterility demanded multiple rounds of prototyping and surgeon-led evaluation. Each iteration refined usability, tactile control and assembly, balancing technical precision with simplicity.
Deliverables: Pd-m provided end-to-end support from insight development and industrial design through to manufacture optimisation and production guidance.
Impact: The final system enabled a clean, confident delivery experience, supporting the rollout of a breakthrough technology and helping clinicians adopt a new standard in bone regeneration with minimal friction.
“Pd-m bring product design expertise to the table that we don’t possess internally – this has been a big help in getting the process “right” first time. We’ve been very impressed with the quality of their work, their openness in communications and how well they’ve guided us through the development process”